Anti-Plastic Campaign

A provocative social awareness poster that transforms the familiar plastic bottle into a stark symbol of environmental destruction.

The poster employs jarring visual rhetoric by presenting a blue plastic bottle reimagined as a grenade, complete with metal components and pin. This powerful juxtaposition forces viewers to confront the destructive potential of seemingly innocent household plastics.

The design employs a three-tiered communication approach, with an attention-grabbing headline to create immediate impact, actionable guidance for viewers, and supporting facts about marine extinction and plastic-related deaths that reinforce the urgency with concrete consequences.

Designed to both educate and motivate action, this awareness campaign encourages viewers to seek sustainable alternatives and make conscientious decisions that contribute to a cleaner, more sustainable future for our planet. The minimalist design with ample white space ensures the message remains uncluttered and impactful, making this a compelling contribution to environmental advocacy design.